Following two years of operating as iGaming Wise, preceded by more than three years as Affluck, we are now entering a new chapter under our new name: Wise Connections.
This rebrand reflects exactly what our clients have been asking for, clearer value, stronger matchmaking, and a more direct way of connecting with the right partners in the iGaming space.
Wise Connections is built on a simple idea: quality beats quantity. Instead of pushing generic introductions or relying on outdated directories, we focus on personal, vetted, and direct connections. Every introduction is made manually through trusted channels like Telegram, LinkedIn, or email, ensuring that both sides meet with full context, purpose, and confidence.
Our core services remain the same: Marketing & PR, Consulting, Affiliate Management, but they are now tied together under one stronger identity. And the biggest focus moving forward is our B2B Matchmaking, which has already proven to be one of the most effective ways to help operators, providers, affiliates, and service companies expand into the right markets.
Founder & CEO Gjorgje Ristikj describes the change as a natural step in the company’s growth:
“We wanted a name that reflects what we really do. We connect companies with people who matter, and we do it the right way, personally, transparently, and with purpose.”
Wise Connections is not just a new name, it’s a clearer direction. A more structured approach.
And a stronger commitment to building long-term partnerships that actually move businesses forward.
Exciting update! iGaming Wise is now **Wise Connections**, and it really sounds like more than just a name change. The focus on **quality over quantity** and making personal, vetted introductions is a smart move — especially in the iGaming space, where meaningful connections can make a huge difference.
Keeping services like Marketing, PR, Consulting, and Affiliate Management under one stronger identity makes things cleaner, but the real highlight seems to be their **B2B Matchmaking**. Manually connecting the right people via trusted channels like LinkedIn, Telegram, or email is exactly the kind of approach that builds trust and gets results.
Gjorgje Ristikj’s quote sums it up nicely: it’s about connecting the right people, with purpose and transparency. This rebrand isn’t just cosmetic — it feels like a more structured, focused, and client-centered direction for the company.
It also reflects a broader shift in the industry away from mass outreach and noisy networking toward more intentional relationship-building. As the iGaming ecosystem matures, decision-makers are becoming more selective, and introductions carry more weight when they’re thoughtful and relevant. Wise Connections seems to be positioning itself right in that sweet spot.
By emphasizing trust, context, and human judgment over automated matching, they’re solving a real pain point for operators, affiliates, and service providers alike. If they https://tropical-casino.com/ execute consistently on that promise, the rebrand could strengthen their reputation not just as connectors, but as long-term partners in growth. In a space where credibility matters, that kind of clarity and focus can go a long way.